Thoughts on Content, Content on Thoughts

The internet is very powerful.  It has influence, sustainability, a future and countless other characteristics that further prove that it is one of the greatest powers in our day and age.  The more and more I read about online marketing and public relations, I realize that these fields are trying to tame the internets great power and how hard this task is.  It is not taking a dog on a walk, it is trying to break a wild stallion.  Thought content leadership is one of the ways to do this.

Thought content is exactly that, content that is thought out and meaningful.  Creating this for a sports team was where I found this a little tough.  While reading David Scott, who is focused on business, I thought it fairly easy for a business to do this, but how could I apply this to sports PR?  Scott talks a lot about how goals can drive our content.  This works for me and is something I need to focus on, especially because I now have a lot of set goals for the basketball social media accounts (see my last post).  Thoughtful content is goals based and goals should be concrete and attainable

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Focusing on my goals that I have set and working with my team, Walk-Off PR (Which I will talk about more in an upcoming blog), I believe that we have a lot of thoughtful content ideas to keep Trinity Christian College sports fans happy.  We have a lot of great ideas and plan on executing them.  We need to make sure that all of our content that we put on social media needs to be thought out and helpful to our "client," the school, and our "customers," the fans.  We need to remember that we are not selling anything or trying to make money, but make an experience.