#Goals

In reading for my college public relations class I realized something, I have not sat down and thought about the goals I have for the basketball social media accounts.  I have ideas of what I want the accounts to look like, but these are not anywhere close to goals.  The more that my goals are visible to the fans, the more likely they are to be achieved.  As David Scott puts it, "An effective web marketing and PR strategy that delivers compelling content to buyers gets them to take action."  I have talked about things I want to do, but this is me writing them down in one central place for you, the readers, and myself to go back to.

These are my goals for the upcoming basketball on social media.  One is that I want to make an instagram account.  I want this account to be fun, but also informative.  I want it to have a mix of videos and photo.  I want there to be photo or video each game day.  I think that this will be a really good way to reach students.

I want to take the base that I have with the twitter account right now and make it better. I am going to find every Trinity student I can on twitter and follow them.  I want the twitter account to be more friendly for the students.  I want it to be fun and profession.  My goal is that students stay connected and get to know the basketball team better though the twitter account.  I want to make the twitter account something the students want to stay connected with.  I want it to be something they look forward to reading.

My goals for the facebook page is to stay in touch primarily with parents and alumni.  I want this to be very informative.  I want to share more links to either stories about the team or about the sport of basketball in general.  I want this to be longer descriptions than the short hitting tweets of games or other events with the team.  I think that this will be appreciated greatly by our older fans.

This blog will be a list I can go back to.  These goals are what I strive to complete this upcoming season.  I think that I can do this and that at the end of the season I will be able to look back and see the difference that these changes make.