"Imag(in)e All the People"

In our ever growing mobile world and our ever growing mobile life, the use of photos and images has skyrocketed.  The increased technology makes image capturing easier than ever before.  The fact that an iphone or other smart phones can now capture great pictures makes image sharing not only easier, but more quality.  Image sharing is a large part of modern Public Relations.

Images are a great way to tangibly show your customers what is going on in your clients word.  You can show products, events or anything that is going on.  Images are a great way to update people.  Instead of taking all of the time to describe something, you can share a picture that the viewers can see the full story.  People want to SEE more than be told.

The best medium for image sharing is Instagram.  I created a basketball Instagram account and so far it has been pretty successful.  It has raised raport for the team and students are enjoying it.  David Scott speaks a lot on how great Instagram is because of how simple it is.  You can show what is going on in seconds. I have really enjoyed this account and it has helped this project a lot.

 Photo sharing is not only helpful, but also fun.  It can help improve PR, but also be something that both sides enjoy.  It is something that is very simple in our modern world and is one way that PR has evolved.