Media Reach

As I have talked about in this blog and my readings this semester have only confirmed, the rules of public relations have changed and are ever changing.  The world changes in a blink of an "i."  A new app is developed, a new phone comes out or a new social media hits the web, it is safe to say that with our ever updating technology, we have an ever updating world.  This is the same case with reaching the media.  The media used to be reached through press releases and through expensive PR firms being hired, but now so much of PR can be done in house.  Our own personal PR or company PR can be shown to more people now than ever before.

One way to reach the media is through blogging.  Anyone can make it mainstream these days.  A 20 year old girl can write a blog about how much she loves Starbucks and thousands of people will share this post and even more will read it.  If just one of these thousands is involved in the media can pick this up.  A radio interview is a phone call
away.  A news station can find this girl and talk to her about her Starbucks addiction.  So many things can trickle down from that one blog post, and this is the same with companies.

We live in an updating and viral world.  The more we do, the more we learn.  The more we share, the more we see.  The media is everyone now and reaching them has never been easier.  Doing something well is the best way to do this.  Excellence should always be demanded and this is true with PR.  The more excellent you are, the more the media will appreciate you.