Video is Worth a Million Words

Video is a great way to improve PR.  If a picture is worth a thousand words, a video is worth a million.  If people can see what is going on they can enjoy it and understand it even more than if they are just told.  Youtube used to own the online video sharing market, but now every social media site can share video.  Vine has proved that these videos don't even need to be excessive.  Simple frames are something that clients love to show and audiences love to see.

One of the best parts about video is that it is interesting.  If done right, a video is very entertaining and can bring much pleasure to a viewer.

I have seen this with my basketball project.  Two of the most trafficked tweets I have sent contained video.  As I have written before, our market isn't very big.  A successful tweet is something that has 8-10 favorites (I refuse to call them likes) or retweets, but one tweet, containing a hype-video for Troll Madness (read one of my earlier posts) received 13 retweets and 21 favorites and had over 900 views.  Another tweet, also containing a video from Troll Madness of a game winning shot, had 3 retweets and 16 favorites.  These were two of the most successful tweets that this account has had and I think that this is because of the videos.

Videos are a great way to show a lot in a short amount of time.  You can get the attention of the customer easily and use less time to do this.  In the world we live in, we no longer need to spend thousands of dollars on video equipment.  Just like image capturing, anyone can pull out a smart phone and take a video that can be used and viewed by anyone.  In the world we live in now, videos are easy to make and almost as easy to share.