Social Networking in our Social World

I think that we easily take the ideas of social media and social networking and equate them.  Social Networking is an action we do with social media and this tool is something that if done right is very useful.  Social Networking is a way for us to reach hundreds to millions of people, all without leaving our desk.  I think that I need to stop "using social media" and start social networking.

One of the pieces of advice that David Scott has for social networking is interacting with the people on the social media page.  This means a lot for the basketball social media.  If a parent comments on a Facebook post, this means that I should comment back.  If a student tweets at the Twitter account, I should respond to it, maybe even with a little bit of wit.  Interaction helps not only current followers happy, but also helps reach new people through notifications.  Interaction is one of the most important parts of social networking.

The team Twitter account needs to be more than just score updates, it needs to be all around team updates.  I have wrote about this before, but I think that the Twitter page should have a lot of fun, but all while staying professional.  This is what I really want to do this upcoming season.  I also want to post something on the Twitter account at least once a day, even if there is no game.

Social networking is very important.  It can help a business or group grow a following and support the previous following.  Interaction and consistency are two ways to do this.  These are two things I am going to work on with the Trinity Christian Basketball social networking sites.