The Social Media Pitch

The 2 chapters we read from Zitron this week really applied to me on this drive to grow in my social media position.  Seeing as one of the chapters was all about social media, I was really excited to dive into these readings to look for advice.  I found very helpful things in both chapters.

Pitching...this is what I found to be more interesting in my application than the social media chapter. I thought to myself, "I'm not going into a business meeting telling people to buy a product, I'm using Twitter to make people know about my basketball team."  There was one passage in this chapter that I loved.  This is what made me think about the fact that I am pitching to people.  On page 79-80 Zitron writes, "Before you write anything, you need to think about one thing: the reader.  The reader might be your client, their fans, another reporter, and sometimes even competition or a rival PR firm."  This made me think back to what I wrote in my last post.  With this position, I need to be really concerned with how and what I write, because the reader is the most important person.

Zitron says on page 107 that, "Social media is trickier than it seems and often misunderstood."  This is so true to me and my job.  I find myself discouraged constantly due to the fact that the average Facebook post or Tweet for the basketball team gets about 3 likes or favorites.  Zitron talks about how you don't need to sell the product on social media, but entertain till the buyer is ready to buy.  It is all about trust.  The social media pages for the basketball team need to be more engaging for the fans.  I need to do a better job at building trust, instead of just broadcasting stats.  I am going to add more humor into the tweets and try to appeal to the students.  Zitron says that humor is great for twitter.  For the facebook page, I am going to try and focus more on the parents.  That is where most of the parents find information, so I am going to appeal to that audience more.

Both of these chapters were filled with great advice and will help me in my journey with social media PR.